Covid Innovations

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St Louis-based swimwear startup Summersalt transforms its regular customer service channels to provide emotional support

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Summersalt opened up a free text message hotline, a ‘Joycast’, that will allow people to reach out if they need something to lift their mood during isolation. Someone from Summersalt’s ‘customer happiness’ team will answer by sending over a 10-minute meditation video, self-care ideas, or a puppy GIF.


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