UK chain Selfridges reopens with virtual shopping experiences and live entertainment
Selfridges will open its four stories mid-June, offering live entertainers and DJs for queueing customers, along with personal-shopping appointments for fashion and beauty held via video calls to respect social-distancing rules. Clothing tried on in fitting rooms will be quarantined for 72 hours and items such as accessories will be cleaned with sanitising spray or steamed before being returned to the shop.