Carlsberg Sweden launches Stammisglaset initiative to support local pubs

 
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With the Stammisglaset, Carlsberg Sweden produces unique beer glasses in one piece per tavern and sell them at auction to the highest bidder. By winning the tender, people can support their favourite place and at the same time get a glass personalised with their name ready and waiting for their next visit. Carlsberg Sweden doubles the amount that all auctions collect, up to a total of 1 million SEK for the campaign. The amount is then divided equally among all participating restaurants.

 

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