Indie beauty brands Goop, Wander Beauty and Indie Lee shift to mental health content

 
Indie beauty brands Goop, Wander Beauty and Indie Lee shift to mental health content.jpg

During COVID, beauty brands like Goop, Wander Beauty and Indie Lee, are shifting from makeup and skin-care tutorials to sharing tips around mental health, such as meditation and anxiety reduction. The idea is to promote mental wellness and self-care content as consumers are stuck in quarantine.

 

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