Back in early 2020, TrendWatching launched ‘Covid Innovations’ to inspire entrepreneurs and marketers to serve their customers better in dire covid times.
With Covid thankfully no longer impacting daily life, we’re fully focused again on all innovations that make the world a little bit better - check out Daily, our free publication to stay on top of the latest trends, insights and innovations.
During COVID, beauty brands like Goop, Wander Beauty and Indie Lee, are shifting from makeup and skin-care tutorials to sharing tips around mental health, such as meditation and anxiety reduction. The idea is to promote mental wellness and self-care content as consumers are stuck in quarantine.
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