Back in early 2020, TrendWatching launched ‘Covid Innovations’ to inspire entrepreneurs and marketers to serve their customers better in dire covid times.
With covid no longer deeply impacting daily life, we’re fully focused again on all innovations that make the world a little bit better - check out MakeShift, our free weekly publication to stay on top of the latest trends, insights and innovations.
The new device is motion-activated, powered by battery packs or AC power, and can dispense any type of fragrance or liquid skincare product. The mechanism uses existing ‘off-the-shelf’ products so there is no need to design new tester packaging: the touchless tester display is easily adjustable depending on the size of different tester bottles.
Read MoreThe idea for i-bient is to transform the experience of face mask-wearing, as well as other things we wear, into an intimate sensory system of natural fragrances. The wellness spirit is built-in to an innovative proprietary solution for our times. Users can create their personal ambient Floral Exotic in the morning, Citrus Green in the afternoon, romantic Sweet Rosey, active Citrus Invigorated.. and other choices.
Read MoreThe creator of 100% vegetarian, fresh handmade cosmetics and soaps, LUSH, created ‘30-Second Soap’, a self-timing soap designed to dissolve away after 30 seconds of vigorous use, precisely how long you need to clean your hands safely. A simple to use, one-wash soap that tells you easily how long you should wash your hands.
Read MoreUlta Beauty has announced the launch of a new GlamLab virtual try-on feature as an alternative to product testing in-store, even as the chain of beauty stores reopens 180 of its doors.
Read MoreWith barbers or hair salons being closed during lockdowns, different brands launched kits to help you get a decent haircut at home, like Wahl Professional with its Peanut Clipper and Trimmer set which includes the clipper/trimmer, the four comb attachments, oil, cleaning brush and a blade guard.
Read MoreBleach London's co-founder and creative director Alex Brownsell invited her celebrity friends, including Georgia May Jagger, Pixie Geldof, Nick Grimshaw, and Mesh Henry to come together for a virtual salon fête and receive step-by-step instructions for DIY dye hair jobs.
Read MoreThe website pairs you with a world-class hair stylist or barber via video chat to get your hair through these hard times, thereby helping hair stylists making money during lockdown.
Read MoreDOVE puts new face on its iconic 'real beauty' campaign in salute to health workers showing their faces marked by the protective gear they have been wearing during the current crisis.
Read MoreSchwarzkopf USA launches a new campaign and platform to help salons stay in business by enabling them to create and sell digital vouchers to their customers who soon need their post quarantine hair done.
Read MoreBecause of hand sanitiser used multiple times a day, hands might be looking less than healthy at the moment. Hand masks that work like face masks, can hydrate hands, ridding them of dryness, and can even remove wrinkles and repair damaged skin.
Read MoreDeciem and Kiehl’s are among the businesses gearing up to launch one-on-one digital consultations, to keep employees employed, and help customers find the right products.
Read MoreThe Dutch hairdresser Bella Rossa posted a video on Facebook in which she can be seen attending to a client shielded behind the umbrella doing business, as usual, while maintaining social distancing measures.
Read MoreLVMH converts three of its perfume factories, normally used to produce Christian Dior and LVMH perfumes, to make hand sanitiser.
Read MoreUsing its shop windows to promote hand-washing guidelines and luring in people with messages so they do wash their hands, Lush is helping people across the UK to tackle COVID.
Read MoreDuring COVID, beauty brands like Goop, Wander Beauty and Indie Lee, are shifting from makeup and skin-care tutorials to sharing tips around mental health, such as meditation and anxiety reduction. The idea is to promote mental wellness and self-care content as consumers are stuck in quarantine.
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