Back in early 2020, TrendWatching launched ‘Covid Innovations’ to inspire entrepreneurs and marketers to serve their customers better in dire covid times.
With covid no longer deeply impacting daily life, we’re fully focused again on all innovations that make the world a little bit better - check out MakeShift, our free weekly publication to stay on top of the latest trends, insights and innovations.
The jacket called ‘Full Metal Jacket’ is designed out of seven miles of copper thread, well-known for its virus-killing properties. The copper releases electrically charged ions which makes it difficult for a microbe to breathe and could completely wipe out its DNA, preventing it from developing any further.
Read MoreThe 'Deco Travel Collection', now in preorder, is made on-demand out of a waterproof, breathable, silk-blend fabric, currently available in a neutral light khaki. The jumpsuit is designed to be worn with or without clothes underneath, with elastic waist, wrist, and ankle bands to keep it comfortable.
Read MoreLocal brand Ruby has decided to use the current crisis to give back to its customers by offering new virtual classes of sewing, perfect to learn from home.
Read MoreASOS uses AR technology to give customers a simulated view of models wearing items from the brand while protecting staffers in the process. The fashion retailer will digitally fit six different models with up to 500 products per week.
Read MoreJuan Carlos Condori, whose venture is called Creaciones y Embordados Supay, created this mask reflecting the strength of the Bolivian diablada, the dance emblem of the famous Oruro Carnival, to convey a message of encouragement and culture in the face of COVID crisis.
Read MoreThe campaign, signed by SA365 marketing agency, is the result of a co-creation process with five content creators. The video is a 'summer letter' from Biarritz and inspired by the good times of hot days but filmed entirely indoors, replacing surfing with couch surfing, sandals with balconies and sea waves with showers.
Read MoreThe virtual showroom service will enable brands to showcase products via an immersive online experience, by allowing customers to see 360-degree views of products, looking at items from all angles and zooming-in to see details close-up.
Read MoreFitz Frames launched Fitz Protect, a line of custom 3D-printed protective eyewear designed to fit around the contours of the worker's face and provide protection against small droplets from reaching the eyes, using their manufacturing facility at the Youngstown Business Incubator.
Read MoreWhen IKEA’s FRAKTA shopping bag became a fashion phenomenon in 2017, Zhijun Wang, also known for his sneaker masks, designed a DIY pollution mask out of it. Since then, the designer has created alternative versions using materials like italian supermarket Esselunga’s yellow bag, and even released a youtube tutorial to help people in need make their own masks during COVID.
Read MoreThe masks have a small hole in the middle, which can fit a straw for sipping cocktails and keep socializing. Macomber and her assistant produced 40 masks in a week for $30 each, which were sold out in 30 minutes.
Read MoreThe collection of jammies, which come in 3 styles, was designed in collaboration with Japanese fashion designer Akihiko Kimura. The outfits are available for purchase through Kickstarter and range from 9000 yen ($85) for the top only, to 12,000 yen ($113) for the top and bottom.
Read MoreThis 3D-printed mask by Ministry of Supply is made for extremely efficient production times. Made of a viscose and polyester blend, it is also machine washable, and the hygroscopic material makes it soft, breathable, and dry after even hours of wear.
Read MoreThe augmented reality, virtual closet enables Snapchat users to browse clothes from home via the application, and to make purchases without leaving Snapchat. With COVID, the inventory in Kohl's virtual closet pivoted to athleisure products for the many people working from home.
Read MoreCRA, Carlo Ratti Associati, unveiled Pura-Case, a portable wardrobe purifier that uses ozone to remove most micro-organisms, bacteria, and viruses from clothes and fabric.
Read MoreInstead of using real models, Sprayground pivoted to launch its newest backpack collection, Miami 305, using 3D computer animated models in photoshoots and has created a short film where people can see these models wearing the backpacks during a police chase on motorbikes.
Read MoreThe wrestler and his wife decided to make masks to fight COVID with different designs of wrestlers to be able to pay the bills, promote lucha libre wrestling and help out.
Read MoreFashion design students and teachers from Bolivia teamed up with volunteers and medical doctors to develop a three-layer facial mask based on an open-source design. The design was developed in approximately one month and is currently in production and distribution.
Read MoreAce & Tate offers virtual appointments and services to help answer people's questions and concerns during lockdowns, with free online styling assistants and virtual try-ons of different glasses frames.
Read MoreThe new masks have a curved, see-through guard that fronts a dark sunglass lense. The face shield would be put on like a pair of glasses, to look like a fashion accessory and should be less uncomfortable and awkward than traditional protective equipments.
Read MoreThe company behind the stage designs for Skrillex, Zedd, The Chainsmokers and other famous artists, has come out with a concept for a new air tight suit called the Micrashell, designed to combine fashion and functionality, theoretically making in-person concerts possible.
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