Back in early 2020, TrendWatching launched ‘Covid Innovations’ to inspire entrepreneurs and marketers to serve their customers better in dire covid times.
With covid no longer deeply impacting daily life, we’re fully focused again on all innovations that make the world a little bit better - check out MakeShift, our free weekly publication to stay on top of the latest trends, insights and innovations.
Hyundai Motor provides fleets of vehicles to frontline personnel to better enable their mobility when they need it the most. The company also works closely with governments to support communities that have been hit hardest by COVID in the form of donations, medical equipment, and personal protection items, and offer programs to take care of their customers in need during this difficult time.
Škoda has released a set of three new stop-frame adverts entirely shot from home using toy cars, made by agency Optimist and produced by Halal. Keen to show how 'creativity beats crisis', this campaign showcases a typical car ad made distinctive using miniatures of Škoda SUVs cars.
Read MoreTo help keep police safe from COVID, Ford has developed a software able to heat Police Interceptor Utility vehicles until the temperature inside reaches 133 degrees Fahrenheit (56 degrees Celsius) for 15 minutes. Ford believes this can reduce the viral concentration by over 99 percent on interior surfaces and materials.
Read MoreTo address the shortage of hospital gowns, US car company Ford is donating airbag material that can be repurposed to construct hospital gowns. Such gowns can be worn 50 times.
Read MoreRenault-Sofasa has launched the campaign #SomosMásFuertes to motivate companies, unions and individuals to come together to generate a great movement to take care of people who keep the services of the country active to overcome the current crisis. Renault Sofasa has also launched other initiatives, like manufacturing ventilators or the campaign 'El campo viene a mí'.
Read MoreIbercaja foundation and the Red Cross have launched the '#YoCedoMiCoche' campaign in Aragon, Spain, to which eight official Aragonese car dealerships have joined, contributing their fleet of vehicles for home delivery of essential goods, both food and sanitary products, cleaning and hygiene.
Read MoreThe city of Florianópolis will be the first to receive the "Hyundai Solidarity Transport" program. The company's objective is to transport elderly people over 60 years old as well as healthcare professionals, free of charge.
Read MoreTesla is using parts from its Model 3 cars to build the ventilators.. Model 3 parts used include a mixing chamber, vehicle controllers and several components of its Model 3 infotainment system, including the touchscreen and infotainment computer.
Read MoreA group of Spanish innovators uses car windscreen-wiper motors to turn a manual resuscitation bag into an automated breathing aid. The machine can be made in four hours by an untrained person using simple materials such as wood, acrylic or aluminium.
Read MoreThe CEO of Lotus has offered the UK government its Hethel facility in Norfolk, England, to use it as a make-shift hospital in the war against COVID.
Read MoreAnand Mahindra will give the total of his salary to create a fund to help small businesses and self-employed that are worst stroke by COVID. His company will also start producing ventilators to help India fight the crisis.
Read MoreMercedes Formula One started partnering with engineers at University College London and clinicians at UCLH to develop a breathing aid which delivers oxygen to the lungs without needing a ventilator.
Read MoreFord is now partnering with GE & 3M to quickly boost the production of medical equipment to supply US hospitals treating COVID patients. Many of these hospitals are in short supply of ventilators and other medical equipment for treating COVID.
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