Posts in Apparel & Fashion
Diesel launches 360-degree selling platform and virtual showroom Hyperoom

At Hyperoom, customers can buy the products in 360-degree displays or in 2D closeups with product descriptions. All Diesel’s products will be featured in the virtual store through a customised section of the platform, including the Spring and Summer 2021 Collections. Diesel believes the new virtual-store concept will be a solution for many fashion brands as it also reduces the amount of clothing samples required in stores.

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Knitting technologist develops circular knitted material innovation to help fight COVID

Hitesh Sharma, knitting technologist (CQA) and President of the International Federation of Knitting Technologists (IFKT), Canada/US section has developed a circular knitted fabric which can be used for the production of non-medical protective facemasks, and is making this H97-LoopCluster innovation available at no cost to circular knitted fabric manufacturers worldwide.

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India-based architecture practice Architecture Discipline designs social distancing necklaces

The necklace, called sChoker, crafted from carbon fibre, integrates thermal sensors which identify the infrared radiations emanating from the temperature of those passing by. It will then let the wearer know if they are at a safe or dangerous distance using either a visual or audio signal.

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UK-based i-bient creates infused system of aromatic essential oils that can be attached to masks

The idea for i-bient is to transform the experience of face mask-wearing, as well as other things we wear, into an intimate sensory system of natural fragrances. The wellness spirit is built-in to an innovative proprietary solution for our times. Users can create their personal ambient Floral Exotic in the morning, Citrus Green in the afternoon, romantic Sweet Rosey, active Citrus Invigorated.. and other choices.

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US sportswear brand Under Armour launches face mask for exercising

Called ' UA SPORTSMASK', the face mask is reusable and water-resistant. It features a three-layer model: a light spacer fabric that has air pockets for structure, a breathable middle layer made of open-cell foam (effective in preventing moisture and sweat to pass), and a third layer engineered with UA’s Iso-Chill technology, and is priced at $30 USD.

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Kira Hilla of the Dutch Ballet in cooperation with G-Raw show the reality of social distancing on stage

In the video, Kira Hilla wears a three-metre tutu to represent Holland’s current social distancing rule, and twirls around half-deserted spaces. She dances through the streets of Amsterdam with colleague Dutch Ballet dancer Manu Kumar and ends up on a socially-distanced stage at the ballet’s home theatre. The project was made in partnership with jeans brand G-Raw to imagine the 'new normal'.

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Swiss Federal Institute of Technology Lausanne (EPFL) creates transparent, bio-based, and degradable surgical mask

As masks covering half of our facial expressions are challenging for the deaf community and can be dehumanizing, the EPFL partnered with Swiss Materials Lab EMPA to create a transparent, bio-based, and degradable surgical mask. Their new startup, called HMCARE, secured $1 million in seed funding, and the masks will be brought to market in early 2021.

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Brazilian textile company Dalila Têxtil and Italian Albini Group create fabrics capable of destroying the protective outer layer of COVID

The novelty promises to be effective against enveloped viruses such as COVID by using silver (antimicrobial) particles to attract the virus with an opposite charge causing it to bind to the sulphur groups present on the surface surrounding the virus. This reaction blocks the virus' binding in host cells, preventing the micro-organism from releasing its genetic material inside.

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UK initiative Lost Stock allows you to order unsold clothes directly from textile factories in 'surprise boxes'

As many retailers have been forced to cancel orders placed in factories in countries like Bangladesh, Lost Stock offers surprise boxes, which contain three tops, directly from the factories, made for well-known brands who cancelled their orders, such as Topshop or C&A. Nearly 40 % of the proceeds from the sale of the boxes are then donated to factory workers.

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Fashion models start homemade photo shoots for Zara, Asos with their relatives behind camera

The president of Women Management, part of the Elite World Group, asked some of his best talent willing to stage photo shoots from home to do it and won interest from different brands like Zara or ASOS, now also asking locked-down models to shoot their own campaigns, with models having to cope with the camera skills of parents or nonprofessional roommates.

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Adidas launches reusable masks made from recycled material with parts of the profits being donated to help children during COVID

Adidas introduces the Face Cover, a reusable face mask made from a recycled material for people to wear during and after the COVID crisis.The mask is available to purchase in Europe, North America and China, with part of the sale price being donated to Save The Children’s Global Coronavirus Response Fund.

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Berlin-based Plastique Fantastique launch open-source project iSphere, inspired by science fiction comics of the 50s

The iSpere is made out of 2 transparent hollow hemispheres tapped together, with a hole that fits our heads. The whole procedure takes around 30 minutes to make and the costs for the material are around 24,- €. Additional gadgets can give a unique touch to any iSphere: it can have a sunshade, a mirrored layer, an integrated microphone, a speaker, a ventilator, or a snorkel.

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