Back in early 2020, TrendWatching launched ‘Covid Innovations’ to inspire entrepreneurs and marketers to serve their customers better in dire covid times.
With Covid thankfully no longer impacting daily life, we’re fully focused again on all innovations that make the world a little bit better - check out Daily, our free publication to stay on top of the latest trends, insights and innovations.
Quarantine times have fostered a strong stay-inside culture in China, especially among the more affluent millennials. This has consequently lead to the emergence of new social media hashtag and online blogs with brands like Vogue China responding.
Read MoreLindsay Medoff, CEO of Suay Sew Shop, a small boutique LA clothing manufacturer working with Patagonia, discovered that by adding two blue shop towels and using a design that produces a tighter-fitting mask, they could make a mask that can block up to 95% of the particles while standard cotton masks only block 20% to 60% of the particles.
Read MoreSummersalt opened up a free text message hotline, a ‘Joycast’, that will allow people to reach out if they need something to lift their mood during isolation. Someone from Summersalt’s ‘customer happiness’ team will answer by sending over a 10-minute meditation video, self-care ideas, or a puppy GIF.
Read MoreAmerican Giant is part of a coalition of 11 brands that includes Hanes, Fruit of the Loom, and Los Angeles Apparel. These US brands are set to start manufacturing personal protective equipment for healthcare workers on the frontline.
Read MoreIn mid-March, Allbirds announced that it would be donating free Wool Runner shoes to healthcare workers. In four days, the company donated $500,000 worth of shoes, which is about 5,000 pairs. Now the company is giving shoppers the option to donate a pair of Allbirds shoes for half-price.
Read MoreMain Page fills its windows each week with different merchandise for people who want to get out and window shop from their cars or take a walk outside of their home. Customers who are interested in items can call or email the store and arrange for a touch-free pickup. Items can be taken home and tried on before finalising a purchase.
Read MoreTo support the University of Maryland Medical System’s (UMMS) health care providers and staff, Under Armour has begun manufacturing face masks, face shields and specially equipped fanny packs, and is also exploring fabricating hospital gowns.
Read MoreMany fashion brands shift their production to make face masks to support hospital professionals who are running low on equipment, like Kering, the parent company of Balenciaga, Saint Laurent, and Gucci.
Read MoreThese companies are offering their services free of charge to NHS workers in the UK to help them avoid the crowds in public transportation and to commute more safely.
Read MoreFanatics is teaming up with Major League Baseball (MLB) to use MLB uniform material to produce these hospital gowns and masks which they plan to distribute free of charge to health care workers in the Pennsylvania region.
Read MoreThe Chak Daeng temple is famous for its environmentally conscious campaign which produces robes from the 15 tonnes of plastic bottles that it receives monthly. The COVID situation has encouraged a group of Thai monks to use the fibres extracted from the plastic to make face masks which can assist in protecting people from this virus.
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